Audience data is the foundation for billions in marketing and media spend. Data drives relevancy, and quality data is critical in delivering consumer experiences in a responsible, privacy-friendly fashion. Yet the measures of data quality are often unknown. With the future of marketing resting on high-quality audience data, quality can no longer be guesswork. That’s why DMA’s Council for Data Integrity is bringing data transparency standards to market. Join leading Council members in DMA’s Data Transparency Zone for a round robin of briefings, case studies and insights on how this group’s efforts to build a standard Data Transparency Label will provide data buyers with the insights they need to make more informed data and media buying decisions. Further, you’ll learn when this valuable industry-standard toolset is coming to market, and how you can benefit from using it in every data buying and selling endeavor.

Monday October 8th, 2018 10:20 am
Advances in data transparency are coming. This is what you need to know.
Explore Session
Monday October 8th, 2018 11:10 am
Tearing Down Walls: How data transparency will help connect you with your customers outside of the walled gardens
Explore Session
Monday October 8th, 2018 1:35 pm
Right Person, Right Time, Right Place: Identity data quality and its critical importance in creating brand-enhancing customer experiences
Explore Session
Monday October 8th, 2018 2:25 pm
The Data Trust Factor: How to zero in on data sources you can rely upon
Explore Session
Monday October 8th, 2018 3:15 pm
Not All Models are Equal: Validating Audience Segments
Explore Session
Tuesday October 9th, 2018 9:40 am
Agency Upheaval = Significant Opportunity: Leveraging data and technology to deliver results at a time of increasing competitive pressure
Explore Session
Tuesday October 9th, 2018 11:50 am
EXCLUSIVE >> how and when the industry’s new data transparency initiative will impact you
Explore Session
Learn from leading brands, Connect with data visionaries, Elevate your business & Accelerate your career.
Learn About ANA Events