Audience data is the foundation for billions in marketing and media spend. Data drives relevancy, and quality data is critical in delivering consumer experiences in a responsible, privacy-friendly fashion. Yet the measures of data quality are often unknown. With the future of marketing resting on high-quality audience data, quality can no longer be guesswork. That’s why DMA’s Council for Data Integrity is bringing data transparency standards to market. Join leading Council members in DMA’s Data Transparency Zone for a round robin of briefings, case studies and insights on how this group’s efforts to build a standard Data Transparency Label will provide data buyers with the insights they need to make more informed data and media buying decisions. Further, you’ll learn when this valuable industry-standard toolset is coming to market, and how you can benefit from using it in every data buying and selling endeavor.