Inspiration, Education, Discovery, Networking

The Experience Zone is the center of the action bringing together more than 4,000 marketers from leading brands and tech innovators from around the globe. All focused on data and marketing. At the Experience Zone you’ll have the opportunity to network, demo new technologies and learn from some of the brightest in the industry all while remaining focused on improving business relationships and marketing performance. Make sure you don’t miss out on the Experience Zone.

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Product & Solution Discovery

Miracle Mile
Interact with dozens of leading data tech innovations and data platforms driving modern marketing such as Oracle, IBM, Adobe, Epsilon and many more.

Identity Zone
Learn from over a dozen of the best marketing minds addressing the biggest issues facing marketers with Attribution and Customer identity.

Professional Development

Keynote Access
Your &THEN Pass provides admission to hear from visionary CMOs

Whitepaper Live
Hands-on learning with the latest technology solutions on display. Learn from TiVO, Adobe, GMC, Aprimo and many more.

IMPACT Theaters
High-energy demos and presentations by leading tech innovators. Hear from RedPoint Global, AdWorthy, Sitecore, Cortera and many more.

Network with Colleagues & Make Connections

DMA French Quarter Lounge
A New Orleans themed meet up area where you can interact with exhibitors, sponsors and fellow attendees.

CoWork Spaces
Locations on the show floor that offers you a place to network and get business done.

DMA 100 Jam
Our blowout party to celebrate 100 years of excellence and service to the marketing industry.

Gain competitive advantage. Accelerate your career. 100+ sessions. 175+ speakers. Top Brands. It all happens here.
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