In his role Idomoo CMO, Yotam is responsible for all marketing functions including positioning, strategy and growth. Prior to joining Idomoo, Yotam held various leadership positions at Telefonica, the world’s 4th largest Carrier. At Telefonica, he managed the development and launch of new products in Europe and Latin America, oversaw the operations of various Internet businesses and was responsible for the company’s EUR 700 MM content procurement unit as well as its strategic partnerships division. Previously, Yotam held leadership positions at Warner Bros. and McKinsey & Company. He has a Law degree from Tel Aviv University and an MBA from UCLA.