Subu Desaraju is a seasoned digital marketing leader with over 18 years of industry experience at leading agencies and strategy consulting firms. Throughout his career he has worked at the intersection of business strategy, marketing analytics and technology. Subu’s expertise resides in developing transformational marketing initiatives enabled by data driven insights and delivered through marketing technology innovation. His experience spans digital performance marketing, CRM, e-Commerce and emerging media. Subu currently heads the Performance Marketing and Analytics practice at MRM//McCann in Detroit. He holds an MBA from the Stern School of Business, New York University and a prior Masters/B.E in Computer & Information Science.