POP

Stacey LeBlanc

Director of Analytics

As Director of Analytics, Stacey LeBlanc leads POP’s data-driven marketing efforts across disciplines, including Strategy, Creative, Program Management and Technology. For more than a decade, her career has focused on strategy and analytics to translate complex marketing concepts into actionable brand narratives for clients like Alaska Airlines, Virgin America, Mitsubishi, Sephora, Beats by Dre, AT&T and REI. Stacey identifies KPIs based on business goals, and takes marketing programs to the next level through monetization, modeling, optimization and visualization. Prior to joining POP, Stacey served in senior-level analytics positions at Shaw + Scott and POSSIBLE, and held marketing positions at RealNetworks, Classmates.com and Mixxer.com.