With over 30 years of experience working in New York, the UK and Toronto, Scott is a leading Creative Strategist, Brand Ambassador and Relationship Marketer. Scott was brought in to launch and lead the Publicis Hawkeye Customer Engagement Practice in Toronto, bringing his experience and deep understanding of consumer insights and creative strategy to drive powerful creative ideas. Scott leads with his holistic 360-degree approach to solving business challenges, leveraging digital, direct and CRM communication channels. Over the past two decades, Scott has held VP and SVP roles in creative practices at Proximity, Draft FCB, Mosaic and Ogilvy One New York. In addition to being an award-winning Creative Director, Scott enjoys being a judge at some of the key Direct Marketing Award shows, including the Echo Awards, John Caples Awards, The Canadian Marketing Awards, and has had the privilege of judging at the 2006 Cannes Lions Festival of Creativity.