Sugarfina

Rosie O’Neill

Co-Founder & CEO

Rosie O’Neill, Co-Founder & Co-CEO at Sugarfina, a luxury candy boutique featuring a collection of artisan sweets from around the globe. Inspired by a third-date screening of the original “Willy Wonka and the Chocolate Factory,” Rosie and her co-founder/fiancé Josh Resnick dreamed up a “candy boutique for grown-ups” featuring the finest confections packaged beautifully in the brand’s signature blue Bento Boxes. Named to Fast Company’s “100 Most Creative People” list and Goldman Sachs “100 Most Intriguing Entrepreneurs,” Rosie and her team are disrupting the sweets space with an innovative approach to confections and retail.

Before candy, Rosie played with dolls for 7 years as Director of Marketing for Barbie at Mattel, where she led a $600M global business unit that sold more than 50 million Barbie dolls annually. Her favorite candies are Champagne Bears, Peach Bellini and Fuji Apple Caramels.