Rob Reger is SVP, Solutions and Insights at Wiland’s Ultimate Data Division, a division of Wiland Inc.. In this role, Robert leads the engagement and application of intelligence-driven marketing products and solutions, including Ultimate Data marketing audiences and other products and other solutions that benefit from Wiland’s proprietary Response Prediction Technology™ and innovation in data analytics and predictive modeling.
Prior to joining Wiland in July of 2017, Rob was SVP of Data Solutions at Epsilon and served in various positions including Vice President of the Direct to Consumer Group, Director of Business Development, Account Director, and Account Executive. Prior, he was Group Creative Director at Datamark Inc., and held similar positions at Infinity Communications, Amrion Inc., American Family Publishers, Rodale Publishing, and Prentice-Hall/Simon and Schuster.
An active member of the direct marketing community, Robert is in his 9th term on the DMA Ethics Operating Committee, and served as Vice Chair in 2014 and Chair for 2015 and 2016. Rob also has been a 5-time Echo Award Judge from 2012-2017. And a 2nd term of the board of trustees for Marketing Edge.
He holds a B.A. from Emory University, and an M.B.A. from the University of Colorado. Hobbies and interests include backcountry skiing, fitness and adventure motorcycling as a brand ambassador for ridebdr.com