Recovery Centers of America

Rich Smith

Chief Marketing Officer

Award winning marketing professional with a history of building profitable campaigns and top-tier brands for the financial services, health care, insurance, and consumer financial products industries–leading to multimillion B2C and B2B sales through online marketing (search engine, display, social media, website), direct marketing (email, mail, TV, radio, telemarketing), cross-selling, and wholesale distribution. Strong leader who has managed $100M+ marketing budgets and P&Ls up to $230M in pretax net income. Skilled in competitive analysis, in-depth market research, strategic positioning, and relationship-building with clients and internal corporate verticals. Solid background in launching, advertising, and branding services targeting diverse demographic characteristics and business lines.