Hallmark Business Connections

Rhonda Basler

Director of Customer Engagement

Rhonda Basler currently leads the Customer Engagement team at Hallmark Business Connections, Hallmark’s B2B subsidiary. Her true passion is creating innovative approaches to customer experience, employee engagement and omnichannel marketing, transforming them into both human-centered and results-oriented programs.

An avid business trendspotter, Rhonda’s CX and marketing expertise comes from combining more than 20 years of experience in both Fortune 500s and startups with her strategic insights and knowledge of analytics and technology. When she joined Hallmark seven years ago, she knew she found a job she could truly love. From day one, Hallmark has built its business on enriching lives through relationships. As she has applied Hallmark’s vision and mission to the business world, she has created customer engagement programs that connect buyers to brands and drive measurable business results.