Peter founded ARKLE in late 2014 as a Digital-first Innovation firm serving direct to consumer brands who struggle to keep up with fast-paced innovation. After a 20-year career in Business Development at innovation-led companies like Razorfish (web design), Omniture (web optimization) and Conversant (data-driven marketing), Peter’s client relationships and industry network proved to be fertile ground for creating value through digital-first strategy and solutions involving people, process and technology within the enterprise.
Today, ARKLE has 4 partners and a bench of subject matter expertise in an array of fields to serve the C-Suite of companies seeking to accelerate through digital transformation. In the last 18 months, Peter and his team have vetted over 350 point solutions in the marketing and sales technology space, including mobile, data, video, identity, analytics, measurement, creative, dynamic content, virtual and augmented reality. They actively work with a select number of brand engagements and go deep to deliver change management and innovation back to their client.