Critical Mass

Pedro Laboy

Chief Data Innovation Officer

Pedro is Chief Data Innovation Officer at Critical Mass. As a data scientist, strategist and technologist, Pedro helps clients navigate the increasingly complex landscape at the intersection of data and technology. Before joining Critical Mass, Pedro was EVP for Marketing Transformation and Performance for MRM//McCann. Over his 20-year career, he has worked with top global brands, including Mastercard, Mattel, L’Oreal, Kraft, HBO, Expedia, Nestle, Cigna, Logitech, Caterpillar, USPS and Dell. Pedro is a thought leader in the industry, frequently speaking on topics like marketing technology, data science and marketing transformation. He has earned a Bachelor of Science in Economics, a Master in International Economics and a Master in Business Administration. In addition to his vast services experience, Pedro is also a former Paratrooper who speaks 4 languages.