Highlights

Nick Bryant

Director of Campaign Planning and Analytics

With more than 17 years of experience across campaign planning, marketing, and media ventures, Nick Bryant is a data-driven creative with progressive experience leading large-scale corporate marketing and engagement strategies at Highlights for Children, International Masters Publishers, and Clark Mackain.

As a Director of Campaign Planning and Analytics, Nick implements targeted strategies and integrates best practices across all aspects of the campaign process. He continuously and successfully engages his vast experience with targeting the grandparent and children’s markets to enhance outcomes across publishing and club/continuity titles. Recognized as an expert in direct mail customer acquisition, Nick utilizes analytics to plan and manage omni-channel marketing ventures that successfully join traditional direct mail strategies with social media and Google targeting.