Carroll School of Management, Boston College

Nailya Ordabayeva

Assistant Professor of Marketing

Nailya Ordabayeva is Assistant Professor of Marketing at the Carroll School of Management, Boston College. She holds a Ph.D. in Management from INSEAD and a B.Sc. in Management from Bilkent University. Prof. Ordabayeva researches how social and sensory perceptions influence consumers’ purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of the social hierarchy, inequality, status, as well as sensory perception on purchase decisions. Prof. Ordabayeva’s research has appeared in top Marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology, as well as top Psychology journals such as the Journal of Experimental Psychology: General and the Journal of Experimental Social Psychology. Her work has been recognized by multiple awards including the Journal of Consumer Research Best Article Award for the article on the effect of inequality on status spending and saving at the bottom of the pyramid. Prof. Ordabayeva’s findings have received coverage in popular media outlets such as The New York Times, The Wall Street Journal, The Economist, Forbes Magazine, and BBC. Prior to joining Boston College, she was a faculty member at the Rotterdam School of Management, Erasmus University in the Netherlands.