Matt Tipperreiter is Senior Product Strategy Director at Experian Marketing Services, the primary data, identity linkage, and audience activation partner in the advertising industry today. Through the creation of robust, data-driven solutions, Experian Marketing Services has emerged as the centerpiece of today’s data-fueled revolution in advertising, serving as the common link and trusted data execution partner for the advertisers, agencies, technology vendors and publishers that make up the advertising and marketing technology industry. A 20-year veteran of Experian, Matt is passionate about helping brands more effectively connect with their customers and prospects across media and marketing channels. In his tenure, Matt has led the development of numerous product innovations that became the foundation of the company’s, and our clients’, transition from direct marketing into digital advertising. Matt holds an MBA from Olivet Nazarene University, and a BS in Marketing from Northern Illinois University.