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Mary Hennen

Principal, Business Solutions

Mary Hennen is the Chief Marketing Officer and VP of E-Commerce at The Tile Shop (NASDAQ:TTS), the leading specialty retailer of man-made and natural stone tiles. Hennen leads Consumer and Pro marketing, digital commerce and oversees all media, PR, events and in-store customer experience. She led the rollout of The Tile Shop’s omni-channel Design Studio, helping define a personalized tile shopping experience for all consumers.

Hennen leveraged consumer and business-to-business information assets to create customer insights that led to the overhaul of The Tile Shop’s creative and brand positioning, media and customer acquisition strategies and led the digital experience transformation of a 30-year-old brick and mortar retailer.

A strategist proven in both digital and traditional marketing, Hennen’s career includes senior retail management positions at Experian Marketing Solutions, Conversant Media (an Epsilon Company) and Digital River, advising Top 100 Retailers on marketing, media and customer experience strategies.

Hennen earned her B.A. in Business Administration from the University of St. Thomas and continued her leadership development with the Sean Delaney Institute. She is a longtime and active member of the Data & Marketing Association.