Mary Cochrane is recognized as a dedicated change agent who is always motivated by great direct mail. She was part of the core team who reframed direct mail by bringing Smartmail Marketing™ to life. In the past few years Mary has led other new initiatives for Canada Post, like the ‘Smartmail Sessions,’ a platform for industry advocacy. She is thrilled to be part of the journey as Canada Post continues to re-write its 250 year history by thoughtfully incorporating an innovative and entrepreneurial spirit into the culture.
Prior to working at Canada Post, Mary led the Direct Marketing Centre of Excellence at Rogers Communications and managed the Loyalty Program at President’s Choice Financial.