Mary Beth McCabe coauthors the book, Mobile Marketing Essentials, with a 2018 chapter on Mobile and Privacy. Dr. McCabe created Mobile Marketing and Social Media courses and programs at National University, where she leads marketing online and onsite. She views marketing from experiences as a radio personality, television executive, agency founder, author, world traveler and educator. Her agency, Sun Marketing celebrates 25 years of media planning/buying in San Diego. This is her fourth year speaking at &THEN.