ICONIC Strategy, Marketing + Design

Louis Duncan-He

Partner & Director of Creative Strategy & Services

Louis Duncan-He is an award winning marketing strategist. He currently is Partner & Director of Creative Strategy & Services at ICONIC Strategy, Marketing + Design, a boutique based marketing agency specializing in governmental and cause based marketing. He also serves as the National Director of Marketing for PFLAG Canada. Having spent almost 15 years on both client and agency side (both as brand leader and partner), he understands the the importance of not just obtaining results, but also specializes in working with multi-tiered organizations with complex stakeholder layers.

Since starting his role with PFLAG Canada in 2016, Louis has spearheaded the implementation of it’s national brand strategy & guidelines & the development of Destinationpride.org (a global data-driven search tool to help travellers understand LGBTQ+ laws and sentiments) with the goal to promote safer and more inclusive travel. His work with PFLAG Canada has been recognized with numerous awards including 13 Cannes Lions, 8 CLIO’s and has been featured at the Design Museum of London (Hope to Nope Exhibition).