Lois Brayfield is Owner & CEO of J.Schmid, a cross-channel marketing agency helping clients position for growth in a changing world. Ms. Brayfield is an award-winning direct marketing strategist, recognized for her “new thinking” and analytical approach to brand and creative strategy. For over 30 years, she’s worked world-wide with notable consumer and B2B brands both large & small. Clients include Hallmark, IKEA, Journeys, Legal Seafoods, American Express, Brookstone, Jockey and Marks & Spencer of the UK. Her innovative approach is shared in over 100 articles and dozens of speaking engagements world-wide. Her expertise spans every aspect of the customer experience … from strategic design, brand development to marketing strategies and testing.