Larry W. Smith creates a conduit between business objectives and technology realities. Digital transformation is more than a big idea, it needs to center on innovating superior customer value aligned to core business values, expressed with a common vocabulary, and supported across all departments.
My focus area is Strategic Planning and Marketing Architecture using a customer-first (CX) focus to increase marketing performance, and develop new products with a heavy emphasis on IT and data architecture alignment.
My strong credentials in marketing and technology come from a long history of innovation and new product development with demonstrated success having founded 6 companies with two public market exits.
I got a plan to make you money.