Julie Schmidt leads Allant Group’s Analytics, Insights and Strategy practice as well as the Interactive Analytics, Derived Data, Business Intelligence and Multi-Industry CRM Database Design and Development teams. Her focus is on building world class solutions that drive value through closed loop marketing optimization; from planning and targeting through execution and measurement. She works with Allant’s strategic accounts planning longitudinal multi-channel contact strategies with a test and learn approach to continual improvement. With over 20 years in driving value through predictive analytics and data intelligence, Julie’s primary focus is ensuring Allant’s solutions drive strategic value and generate maximum returns on the client’s marketing and advertising investments.
Julie is an active member and President-Elect of the Chicago Chapter of the American Statistical Association. She holds a BS in Mathematics from University of Dayton, and a Masters in Mathematics from DePaul University.