FCB Chicago

Josh Blacksmith

SVP, General Manager - CRM

Josh is SVP, General Manager – CRM at FCB Chicago, overseeing global CRM and omnichannel direct marketing work for clients such as Kimberly-Clark, Toyota, Lexus, PACCAR, Allergan, Clorox, Stericycle, Brown Forman and Anheuser-Busch. Josh joined FCB in September 2012 after working at Biggs-Gilmore (acquired by VML) in Chicago for a year, where he oversaw eCRM, loyalty and digital brand programs for Kellogg’s and Heinz. Prior to that, Josh spent eight years at MXM (acquired by Accenture Interactive) in Des Moines, Iowa, where he was most recently Account Director for Kraft Foods CRM in the U.S. and Canada. Josh has also led CRM efforts for Volkswagen, Chrysler LLC (domestic and international), State Farm and Walmart, among others. Josh was named a Top 40 Under 40 marketer by Direct Marketing News in 2014 and was recognized by Marketing EDGE as a Rising Stars Honoree in 2016. He is currently Immediate Past President of the Chicago Association of Direct Marketing (CADM), VP of Marketing Insight for the AMA Chicago and co-chair of the Data & Marketing Association’s ECHO Board of Governors. He holds a bachelor’s degree in advertising from Iowa State University and an MBA with a marketing concentration from the University of Iowa’s Henry B. Tippie School of Management.