Rollworks (part of AdRoll)

Jessica Cross

Manager of Demand Generation

The title of Jessica’s yet to be penned professional memoir would be “wasted impressions: what I’ve learned from failed campaigns”. After nearly a decade in B2B high tech marketing Jessica has run hundreds of campaigns, generated maybe half a million leads, and has stories to tell. Previous to RollWorks, Jessica led demand generation at EverString, Fliptop (acquired by LinkedIn) and PowerReviews (acquired and then divested by Bazaarvoice).