Jennifer is the Chief Marketing Officer at the University of Michigan Ross School of Business. Jennifer has a rich background of experience that ranges from automotive to the military, from digital/social media to broadcast TV, and direct marketing. She has been both a client and ad agency employee, working with leading brands like Chevrolet and Mazda, Continental Airlines, Holiday Inn, IBM and most recently the United Sates Navy. As a result, Jennifer has expertise in every aspect of the ad industry and is considered a top digital marketer who can build strong teams and executive-level relationships.
Throughout Jennifer’s career, she has been a problem-solver and a change agent, who has demonstrated a proven blend of both strategic and tactical capabilities. In addition to developing innovative ways to generate revenue and build brand awareness, she is able to make a vision come alive by developing and implementing impactful strategies and lead her teams through ambiguity to move business forward.
Jennifer is currently the Chair of the ECHO Board of Governors and is the past President of the DMADetroit. She is a multi- year ECHO winner and had the honor and privilege of being part of the team that was awarded the 2015 Diamond ECHO award.