Jeff Rasp

Director, Digital

Strategic-thinking digital professional with diverse knowledge and experience in partnering with Executives and digital marketers to develop omni-channel marketing strategies that deliver quantifiable value to Brands as well across the Bayer Consumer Health Division.  Expert in web analytics and skilled in offering insight and leadership to manage the development of integrated marketing strategies while harnessing core understanding of platforms and individual disciplines that contribute to overall growth of the organization. Extensive history of offering strategic leadership to support change management and enterprise digital transformation that delivers measurable impact.  As Director of Digital Strategy at Bayer Consumer Health US, I collaborate with Digital Leadership in crafting an approach to position Bayer as a leader in the digital personal care space.

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