As Vice President, Acquisition Marketing, Jeff Hines is responsible for developing and executing customer acquisition strategies for integrated digital and offline marketing campaigns that include search, display, social, email, TV, radio, events, and print. In his three years at K12, Inc, Mr. Hines has successfully led marketing efforts that delivered two consecutive years of enrollment growth and reversed a three year decline.
Prior to joining K12, Mr. Hines served as Vice President, Global Retention Marketing for Rosetta Stone where he led the development and implementation of global retention strategies and oversaw execution of lifecycle marketing programs. Prior to that, he led acquisition and retention marketing efforts as Vice President, Marketing for SiriusXM Satellite Radio where he fueled the company’s subscriber and revenue growth from 2007 – 2012.
Additionally, Mr. Hines spent 16 years in the telecom, media, and technology industries, holding several leadership positions in marketing for AT&T, AOL, and Time Warner Cable. Mr. Hines has a MBA from Penn State University and a Bachelor’s Degree in Business Management from East Central University.