USA Today Network

Jeff Burkett

Vice President, Advertising Innovation

Jeff has over 15 years of experience in digital media and currently serves as Vice President, Advertising Innovation at USA TODAY NETWORK. In this role, Jeff leads a very large team of designers and developers responsible for delivering the next generation of digital advertising across the NETWORK of 109 local properties and USA TODAY.

Under Jeff’s leadership and vision, USA TODAY NETWORK launched Paramount, a suite of ad formats that have pushed the NETWORK forward into the future of advertising. The suite of units respect the user experience, while delivering superior engagement for brands.

Previously, Jeff served as Senior Director, Digital Product Strategy and Ad Operations at The Washington Post. During his tenure, he led many key strategic initiatives in mobile, product development, programmatic, audience extension, ad blocking and viewability.