Comcast

Jakob Rasmussen

Senior Manager, Direct Marketing & Testing Strategy

As Senior Manager of Direct Marketing and Testing Strategy at Comcast, Jakob Rasmussen is responsible for test programs leading to transforming marketing strategies in the rapidly evolving cable industry. By leveraging sophisticated multivariate testing to drive deep insights, his work develops best practices across multifaceted programs to ensure an integrated approach across channels.

Prior to joining Comcast Jakob was leading CRM, marketing and loyalty teams in Denmark with Falck Group and Scandinavian Airlines.