Gregory Long

Head of Customer Lead Generation and Delivery

Gregory Long is head of MassMutual’s client acquisition marketing. He leads an integrated marketing team that generates leads for the company’s agents, creates direct to consumer sales and helps increase participation in retirement plans through a variety of digital and offline strategies. Gregory and his team specialize in leveraging MassMutual’s data science expertise to run data driven marketing campaigns. Prior to joining MassMutual, Gregory held a variety of marketing roles, most recently at New York Life Insurance Company, where he was managed direct to consumer marketing programs.