Francois Laxalt is a Senior Director at Tinyclues, focusing on product marketing. Prior to Tinyclues, Francois led product marketing and product innovation for Adobe Campaign for 10 years. Francois was Director of Customer Marketing at HSBC for 5 years where he formed the customer marketing team and successfully developed CRM, campaign management, business intelligence, and data science strategies. Previously, Laxalt spent seven years working for various software companies, including SAS and Datadistilleries as a marketing manager and campaign management expert. Laxalt holds a Master of Science in marketing and data science.