Sensing Places

Flavia Sparacino

Chief Executive Officer

Flavia Sparacino PhD is the head of Sensing Places, a tech agency and MIT Media Lab spinoff located in Silicon Beach, California. She is a prolific inventor who was an integral part of the MIT Media Lab from 1994 until 2001. Flavia’s work with gestural control came 12 years before Microsoft Kinect and 5 years before Steven Spielberg’s Minority Report movie. She also pioneered and built augmented reality applications almost 10 years before Microsoft’s HoloLens.

Flavia’s work has been publicized by the international press and television in eight different languages. Notable mentions are from: The New York Times, The Wall Street Journal and The Discovery Channel. She rides a yellow Ducati Supersport 750 half fairing and a Honda CBR 300R in black and yellow. On occasion, she likes to wear orange and black as a tribute to strong unconventional women all over the world.