IAB Tech Lab

Dennis Buchheim

SVP and GM

Dennis Buchheim is SVP and GM of the IAB Tech Lab, based in San Francisco. He leads this digital advertising industry technical standards-setting organization, working closely with its board and membership. Previously, he was SVP of Data & Ad Effectiveness, IAB, responsible for the Data Center of Excellence and its work on consumer identifiers, data quality, automation practices, and industry benchmarks. In parallel, he oversaw measurement and attribution efforts.

Prior to joining IAB, he was VP of Product Management at Yahoo, responsible for display/video advertising platforms, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially supported advertising and search syndication, was later promoted as GM of Display Monetization, then took on ad exchange and ad network product management, and finally led display advertising program management. Dennis’ first role in advertising was in 2002, as GM of the Inktomi/Yahoo Search paid inclusion business, which he merged with other acquired programs and grew significantly, before moving to lead product marketing for Yahoo/Overture partners.

Earlier in his career, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product at iHarvest, which was acquired by Interwoven.

Dennis has degrees in Computer Science and Business Economics from Brown University.