AARP

Denis McSweeney

Director of Acquisition and Winback Mail

Denis McSweeney is director of acquisition and winback mail at AARP, responsible for generating memberships and transitioning mail to an integrated online/offline channel.

Prior to this, Denis was responsible for campaign planning and analysis across all of AARP’s acquisition and renewal channels.

Denis has extensive experience in both CPG and direct marketing, including Maxwell House, Gevalia, Aol, and Vonage.