At Winterberry Group, Mr. Biegel has led more than 200 engagements over the past fourteen years, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector. Among others, these include assignments for Acxiom Corporation, Bertelsmann AG, eCircle (now Teradata), Capital One Financial Corp., Citi, DMG Media, Epsilon, Facebook, Hewlett-Packard Co., IPG, Meredith, L’Oréal, KRG Capital, KKR, Olson, Omnicom, Time Warner, Transcontinental Inc., WPP and Yahoo.
A DMCNY Silver Apple and Mal Dunn Leader’s award winner, he currently serves as a member of the Data and Marketing Association’s leadership council, the education advisory committee on direct and digital marketing and as a judge of the annual DMA Innovation and SIAC CODIE Awards. Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia; recent public speaking engagements include those of the I-COM Global Data Summit, Direct Marketing Club of New York, @Then, the Institute of Direct Marketing (IDM), the IAB and The 4As—as well as events tailored to the direct mail, print production and digital media segments of the industry.
In addition to his role at Winterberry Group, Mr. Biegel serves as a senior advisor to its affiliated investment bank, Petsky Prunier LLC. He also serves on the board of directors of Throtle and Zipscene LLC as well on the advisory boards of five additional agency, data and marketing technology companies.
Prior to joining Winterberry Group in 2002, Mr. Biegel served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, Mr. Biegel served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid-1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded that focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.
Mr. Biegel received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.