Bill McCabe

President and Chief Executive Officer

Bill is widely recognized as an agent of change in the television industry. By fusing the power of television with the precision of digital, Bill delivers clients an accountable and transparent strategy to drive their business.

As Chief Executive Officer of Eicoff, the country’s largest DRTV agency, Bill oversees a client list that includes NY Life, Quicken Loans, T-Mobile, UnitedHealth Group, and Amazon, among others.

Clients come to Bill and his agency for one reason: they are interested in using TV/radio/digital to generate an immediate, measurable response.

Bill has played a major role in developing unique and innovative strategies for companies/categories not yet familiar with DRTV. The growth of the DRTV industry can be directly attributed to its growth in the retail, mobile app, pharmaceutical/healthcare and financial industries – areas Bill has pioneered.

As the digital and broadcast spectrums continue to converge, Bill’s leadership in the industry has helped spearhead clients’ use of new media technologies and applications. His role in building clients’ expertise in analytics, emerging media and utilizing video assets has helped Eicoff become the leader in the television advertising industry.

Bill and his company are big supporters of charitable concerns such as the Greater Chicago Food Depository, LaRabida Children’s Hospital, Off the Street Club, SPARK Apprenticeships and City Farm. Bill is a frequent speaker at business schools and executive marketing conferences. Bill is married with 4 children and lives in the Chicago area.