US Bank

Bill Hoffman

Chief Analytics Officer and Head of CRM

Bill Hoffman joined U.S. Bank in February 2015 as Chief Analytics Officer and leads the Enterprise Research & Analytics (ERA) team which includes enterprise customer analytics, workforce analytics, and direct marketing analytics. Bill also has responsibility for Customer Relationship Management (CRM) strategy and governance for U.S. Bank. He joined from Tradecraft Insights where he was Founder and CEO of the Customer Insights & Analytics consultancy with clients primarily in Retail, including Walmart, Bass Pro Shops, and Target.

Prior to Tradecraft he served as Senior Vice President of Customer Insight & Strategy for Best Buy where he created and led the Consumer Insights Unit (CIU) responsible for the Customer Analytics, Customer Research, Competitive Strategy/Market Intelligence, Market Analytics, and VOCE (Voice of the Customer through the Employee) teams. He also served as Senior Expert in McKinsey & Company’s Strategy Practice, a Partner at The Gallup Organization, and in SVP Strategy roles for Bank of America, including leading the Mass Affluent segment strategy.

Hoffman began his career at the Central Intelligence Agency where he earned the Balkans service medal & two exceptional performance awards; he also served in the United States Navy ending his tenure as a Lieutenant (Intel).

He was selected for the Minneapolis/St. Paul 40 Under Forty award in 2012.