MGM Resorts International

Beverly Jackson

VP, Social Portfolio Strategy

Beverly is the VP, Social Portfolio Strategy at MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality and entertainment companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage. As the Vice President of Social Portfolio Strategy, Beverly sets the strategic direction for social campaigns across the MGM Resorts brand portfolio. She researches, develops, establishes and amplifies the brand voice across new and emerging platforms. As a digital marketing champion for the Company, she works with the internal agency account and creative teams to develop engaging brand storytelling strategies across multiple media platforms.

As an experienced digital marketing leader, Beverly has a passion for disruptive brand strategies and innovation. She speaks regularly about key learning’s for brands on leveraging content and social strategies at scale. Beverly has worked with some of the most iconic media and entertainment brands to create compelling content across platforms. This omni-channel approach has successfully delivered key insights, metrics and business winning ROI

Beverly recently served as the Head of Social Marketing for Yahoo where she provided leadership on social media integration on mobile, original content strategy and social trends to transition the brand to mobile. She previously created the award winning social media program for the GRAMMY Awards and is often honored as a Digital Innovator. Beverly has worked as a digital marketer in leadership roles at some of the largest agencies, media companies and startups including IPG, WPP and Tribune Interactive Media where she built innovative content and revenue generating programs. She has a master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC