As Digital Acquisition at Avis Budget Group, Alex Sutton oversees paid digital media strategy across display, paid search, and affiliate marketing for Avis, Budget, Budget Truck, and Payless. In this role he is responsible for maximizing the incremental ROI of direct digital campaigns that drive in-market renters to ABG’s owned properties where they can book direct.
Prior to Avis Budget Group Alex managed traditional and digital acquisition for the MY M&M’S division of Mars, Inc. and has over 9 years of client-side direct and brand marketing experience. Alex applies a structured test and learn approach to digital marketing leveraging consumer insights from over 150 digital a/b and multivariate media tests in the optimization of campaigns. Recent projects include cross-channel incrementality testing, attribution optimization, brand safety and visibility implementation, and global data restructure.
Alex holds a bachelor’s degree from the University of Maryland and an MBA from the University of Michigan, Ross School of Business – Go Terps and Go Blue!