Deloitte Digital, USA

Alan Schulman

Managing Director, Brand Creative & Content

One of the industry’s leading voices in Digital Storytelling, Creative & Content Marketing, Alan Schulman is a seasoned Branding, Advertising and Digital agency creative veteran – now the first major creative agency executive to lead one of the Big Four Consulting firms’ creative offerings – Deloitte Digital.

Over his 25+ year career, Alan has held Executive Creative & Content leadership roles at leading global agencies including McCann-Erickson, FutureBrand Worldwide, Foote, Cone & Belding and most recently, as Chief Creative Officer of SapientNitro. He has led global branding and digital marketing campaigns for such brands as Coca-Cola, Microsoft, SONY, MasterCard & Unilever many others.

Alan is the recipient of numerous awards for creative & content excellence, including award-winning campaigns for such global brands as Diet Coke®, Unilever’s AXE® for Men, Johnson & Johnson’s Splenda® Procter & Gamble’s Olay® & MasterCard’s MasterPass®. He has been referred to as a “Creative Director of the Future” by Ad Age’s Creativity Magazine and was recently named one of OMMA’s “Digital Creative ALL-STARS.”

Schulman currently serves as a member of the Board of Directors of the American Marketing Association. In addition, he serves as a member the Association of National Advertiser’s (ANA) School of Marketing faculty, the Creative Review Committee of The AdCouncil, as well as the Dean of Data Driven Creative for the 2017 Cannes Lions Festival of Creativity. He has also served as Co-Chair of the 4A’s Creative Technology Committee, as a member of the Adobe Global Creative Director’s Council and the Wharton School of Business’, “Future of Marketing” Digital Marketing curriculum committee.

Among his lesser-known accomplishments, Alan is an accomplished jazz guitarist who holds a Masters Degree in Jazz Arranging & Composition from Howard University in Washington, DC and has appeared with such noted jazz artists as Anita Baker, Herbie Hancock and Wynton Marsalis.

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