Operation Smile

Adrian White Slagle

Vice President, Strategic Marketing & Supporter Experience

After a few years spent dockside managing the marketing and client relations programs at a marina and yacht club in Virginia Beach, Adrian traded her casual wardrobe and waterfront view for a more purpose-driven lifestyle and career. Adrian joined Operation Smile in 2007 and since then her goal has been to inspire people around the world to make a difference in the lives of others through the joy of giving. In her current role as Vice President of Strategic Marketing & Supporter Experience she has designed and refined a diverse and integrated marketing and fundraising program for which the organization has won several awards from organizations such as the Integrated Marketing Advisory Board, the Data & Marketing Association and others. She has spent the last several years developing the guiding strategy for the organization’s acquisition and retention programs, working on the production of various successful DRTV shows and spots, developing multicultural marketing programs, guiding resource investment strategy related to international market expansion, overseeing fundraising operations, and creating unique branded content experiences for various audiences. Adrian is also currently still adjusting to her newest and possibly most challenging role yet, new mom to nine-month-old Graham.