W2O Group

Adam Cossman

Chief Digital Officer

Adam is a serial digital agency entrepreneur who started Sentient in 2008 by balancing rapid growth with consistent delivery of results. Sentient’s clients are confident in Adam’s broad interactive expertise and ability to translate measurable business objectives into revenue-generating solutions.

W2O Group acquired Sentient in December 2016, adding to its digital and analytics prowess, thus appointing Adam as Chief Digital Officer. Adam leads all digital advertising for W2O Group by balancing rapid growth with consistent delivery of results. Adam brings to the table a broad set of digital expertise across a wide range of industry verticals including Consumer, Tech, Financial Services, Pharmaceutical/Healthcare and B-to-B. His ability to translate measurable business objectives into revenue-generating solutions has made his leadership positions at a wide variety of agencies a natural fit. He’s led complex digital strategies for a host of recognizable clients including but not limited to QVC, LendingTree.com, Allied, Pfizer, Bayer, Bausch & Lomb, DirectTV and Jackson Hewitt Tax Service to name a few.

Adam received his degree in Business Administration and Computer Applications from Sierra Nevada College. He currently resides in Chester, New Jersey, with his wife and two young boys.