Monday October 9th • 3:45 pm - 4:05 pm • Whitepaper Live Theater Sponsored By
As all industries are confronting digital transformation, so too must this rapidly changing environment galvanize all marketers to transform their practice. The new marketing operating model must embrace marketing technology to reach as many customers as possible, while continuing to adhere to long-established marketing principles. Now these principles can easily be lost as we throw MarTech into the mix. Take every channel of interaction and you will find a tool catered to it: For B2C you will need acquisition, conversion, activation, engagement, social, retention, etc.; for this you will need CRM, CMS, optimization software, social management tools, data/analytics, etc. So how can marketers expect to manage all levels of the funnel while embracing the technology driving their ROMI? Think like a developer. Be a full stack marketer.
Speaker: Andrew Coghlan, GM & Lead – MarTech & Digital Experience, Wipro Digital