Internal Data Strategy

Voice Commerce: The Fastest Growing Marketing Channel

Monday October 8th, 2018 • 4:05 pm - 4:45 pm • Room 114

Right now 23% of all mobile search is done in voice and Google projects that will go to 50% by 2020. That’s less than a year and a half away. But this trend is no longer surprising. Voice blew up in 2017. We went from 12 million voice devices (phones, tablets, speakers, etc.) in that year to over 500 million in 2018. Amazon Alexa lead the way initially, owning almost 80% of the smart speaker market. Then that shifted to Google Home sales reaching 483% to beat Amazon. Users are flocking to these channels for one core reason: It is better than what has been. Conversation is natural to human interaction. And these channels get us closer to that. As marketers, this leaves us with unprecedented opportunity and the data makes that very clear. Gartner forecasted digital assistant-driven sales at $2 billion in 2017, and reports that by 2021 early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by an astonishing 30%. Bottom line, the train has left the station. The consumer behavior is already there. And in this space you have to be among the first if you want a chance to compete. I’ll share why that is and give you practical tips on how you can capitalize on this massive opportunity.