Whitepaper Live - Experience Zone

Using Spend Data for Stronger Customer Targeting

Tuesday October 10th • 1:30 pm - 1:50 pm • Whitepaper Live Theater Sponsored By

B2B marketers are constantly in search of data to answer two questions: What does your company do and how big is it? Frustrated by the inapplicability of SIC codes and the outdatedness of most information on the market, marketers have begun to adopt a new concept: spend data. Just like consumers, businesses can be defined by what they buy. Spend data allows B2B marketers to take custom attributes and score customer lookalikes in real-time, enabling stronger, more granular customer targeting. Join Cortera’s live session to learn about the application and automation of spend data.

Speaker: Peter DuBose, Solutions Specialist, Cortera