Track 5 – Media - Sponsored by Claritas

Unlocking Your Data to Break Down Marketing Channel Silos

Tuesday October 10th • 10:45 am - 11:45 am • Room 217-219

Engage with our panel of industry leaders and hear how they’re leveraging data-driven digital, social and traditional media to optimize ROI and response rates. Representing a variety of verticals, these brand marketing experts will share their perspectives why data science is “a must” to breakdown the channel silos and how marketers can get started on this path. Discover how they have combined data and technology platforms to open new cross-platform opportunities.

Key session takeaways will include:

  • Tactics for leveraging data to break down existing silos within a marketing organization
  • New opportunities for combining technology and data science to engage both B2B and B2C audiences
  • Real-life examples of cross-platform technologies and strategies in action


Spotlight on Claritas – Segmentation: Old School Can Still Be Cool

Attendees of this session will hear opening remarks from Claritas, the presenting sponsor of &THEN’s Media track, and their client R2C Group. The R2C Group and their clients have achieved measurable success using segmentation tools combined with first and third-party data sources that many marketers may think of as old school. Sometimes the shiny object isn’t always what’s best for achieving your objectives. And, better yet, it doesn’t always need to be an expensive and complicated solution, just a smart one.

Come learn how to drive better consumer insights and media plans through improved segmentation, enabling you to reach highly coveted audiences in wholly unique ways. Join Patrick Acosta, SVP Media Director of the data-driven agency R2C Group, as he discusses the nuances, opportunities, and underlying data implications of tapping into the power of this technology to find your “true” best customers and achieve measurable results across all channels.


Laura Cochran, Vice President of Innovation, Claritas
Patrick Acosta, Senior Vice President, Media Director, R2C Group

Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.