Media Automation

2018 Analytics Challenge Winners Presentation

Monday October 8th, 2018 • 10:20 am - 11:00 am • Room 122

As a finale to the DMA 2018 Analytic Challenge, the winner will present the solution to this problem:

Participants were asked to analyze a set of first-party data provided by a direct marketer of consumer products and develop an algorithm that predicts new customers’ six-month “lifetime” value to the marketer.

This year’s Challenge Partner, Aaron Davis, Chief of Analytical Services at DataLab USA will present a trend analysis and lead a Q&A discussion.

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