We are in the ‘Age of the Customer.’ This is an era where the customer is in control of the information they want as well as when and where they want it. Customers desire personalized communications that are made available through the channel of their choice. They expect a seamless end-to-end experience, not a fragmented and unfulfilled communication journey. Customers expect an experience that is consistent, meaningful, and accurate. And those are just the expectations, they are begging to be exceeded – this is the path to building customer loyalty.
During this session, you will be taken through some steps along the path, including:
How to know your customer through data
The importance of understanding your customers journey