Track 2 – Innovation -

The Next Evolution in E-Commerce

Tuesday October 10th • 1:30 pm - 2:15 pm • Room 206-207

According to the U.S. Department of Commerce, e-commerce sales brought in $394.9 billion in 2016. That’s a lot of money — until you consider the fact that it only represented 8.1 percent of total retail sales for the year. In short, there’s still room for growth, and that growth will be driven by more than the likes of Amazon. But what will it take to win in this space? Without a doubt, success in the e-commerce space of tomorrow will require smart strategies and smarter partnerships. In this session, presenters will provide practical advice on both, including the following key points:

  • The latest implications of Millennials spending patterns on e-commerce sales
  • New customer acquisition strategies for online retail
  • New e-commerce trends in personalization, big data and artificial intelligence

Who should attend? Senior executives, managers and stakeholders at retail brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.