The FUTURE of digital marketing campaign success will require two things: Know the relevant details about the people you should target. And know how those people make decisions. Essentially, it takes data science combined with decision science. And since research NOW PROVES that 90% of decision-making actually takes place in the subconscious mind, you need to understand the triggers that prompt the behavior you seek — the scientific secrets that get people to automatically engage with and respond to your messages. In this fast-paced, example-jammed session, discover the proven principles of DECISION SCIENCE that activate hardwired human behaviors across a variety of verticals (retail, B2B, travel, etc). Plus get an inside look at how one major financial company leverages DATA ANALYTICS in innovative ways to make sure the company delivers these powerfully effective messages to their most promising prospects. See how to succeed in a NEW WORLD where digital, data and decision science ACCELERATE digital and direct marketing initiatives and TRANSFORM your marketing approach.